MISSION:
To let the fun of sports and healthy way of life be made possible for everyone to enjoy
Adopt just-in-time production on bicycle carbon frames
Provide consistent product quality, maintain the highest level of professional service, and enhance a strong R&D team
Develop strategic alliances to achieve win-win value chain partnerships
VISION:
To become a globally well-respected and influential
sports equipment manufacturer
MOTTO:
Professional, Unique, Excellent & Pioneer
IDEAS:
Integrity, Responsibility, Gratitude & Tolerance